Just "vote for" one of our partnered charities from our list.  Quarterly, we'll divide up our donation budget based on the results and distribute to the charities.  Don't worry, we'll make sure everyone gets some help.  50% of our budget will abide by the voting system and the other 50% will be distributed across the board.  We're giving the buyer the power to choose where their money goes.  And turning a daily ritual into an opportunity to make a difference.